“First and foremost, Smoothie Basics is our tribute to Canada”. – Jeremiah Moseti
In the month of August 2004, Moseti and his wife Pam, together with their firstborn son landed in Toronto as skilled labor immigrants. As the patriarch of the family, Jeremiah’s dream was to get into York University, Toronto for his Ph.D. in Environmental Planning and Development. After graduating he could get a nice job and live the great Canadian dream. His wife came fully equipped with a dream of fast-tracking here accounting qualifications to become a Chartered General Accountant and get at least a degree in Business Management while both watched their son go through the Canadian education from kindergarten to University. Canada is not a place to dream but a place to build a dream. It has taken the Moseti family 13years of soul searching and experiential learning to fully appreciate this truth which has now crystallized into Smoothie Basics.
After “settling” down, the $500 settlement money they had with them after touching down at Lester Pearson International Airport got finished on their 4th day in Canada. Moseti got into temporary industrial/manual jobs through labor agencies to make ends meet as his wife tried to chart her way into her profession. Within a year, life had pushed the family into a brick wall and they decided to try a new start in the then superheated booming Alberta economy in the month of August 2005.
Moseti was determined to get back into his profession. He booked for a career counseling and placement session at the University of Alberta. One full hour was invested by one of the most kind-hearted and honestly interested lady professors to understand how Moseti’s foreign training could be given an Alberta equivalent. At the end of the session, neither Moseti, nor the Professor could tell the Canadian equivalent of his postgraduate foreign qualification. Looking back, this is perhaps where the story of the future of smoothie basics started.
In a warm and highly practical advice, the professor suggested that Moseti take one course in Native Studies, based on his active involvement in advocacy projects prior to migrating to Canada. This could be a good opportunity to do self-assessment/ self-discovery. The Native Studies course gave Moseti a glimpse into Canada’s past, the place and role of the Native people in the History of Canada. How this will shape Smoothie Basics’ spatial and temporal interactions, especially its corporate social responsibility is an organic process that cannot be accurately predicted at this stage of infancy of Smoothie Basics.
Meanwhile, the realities of life in the years 2005-2018 have seen Moseti work as an order picker in a food service warehouse, a security officer(call it a watchman please), a cashier in a franchised convenience store, an owner-operator in a courier company and a quasi-moving company on Kijiji. If the story of the Moseti family were to end here, with no Smoothie Basics in the picture, these could be the most unfortunate things that could happen to a young family that immigrated to Canada with a dream. But when I hypnotize on these experiences and ask Canada why I see only one set of footprints on the sand in the journey of our life in Canada, the soft answer I hear is: “Those footsteps are mine. I have carried you this far so that you could understand who I am. I now have trust in you to do the walk for you and for me.”
It is my days as an order picker that I got the back-end picture of how the foods we enjoy at the restaurants get there. I also remember with amusement the countless books I read by people like Sue Orman, Bill Gates, Donald Trump, Dave Ramsey, T Have Eker during those solitary hours in offices and construction sites as a watchman. It was here that I had a mental reboot. As a cashier, I learned hands-on how franchises operate. Working as an owner-operator has been my equivalent of an intern for a doctor. I have had an opportunity to step into the front and back spaces of several businesses, and have had numerous opportunities to learn what I could. As a former courier delivering prescription drugs I am able to reflect on the magnitude of the burden disease and poor health has placed on our people and our country. When juxtaposed with the Chinese adage which says: “Whatever the father of a disease was, poor diet is certainly the mother” the cry TO CHANGE PEOPLE’S LIVES THROUGH GOOD HEALTH FOODS is compelling. Finally, it is in the quasi-moving company on Kijiji that most of the networks, the funds and the equipment that will midwife Smoothie Basics have come to pass.
When Pam got into her “REAL JOB” as an accountant, enrolled for her Bachelor of Business Administration and concurrently started working on her CGA accreditation, only to be laid off along with thousands of other employees in her big corporation during the recession, she internalized a fact. That fact is: Canada is not a place to dream but a place to build a dream. She has vowed never to work in a real job again.
The need to eat and live healthy has made us learn that many fruits, vegetables, legumes, herbs, and nuts are powerful health enhancers beating disease and maintaining the body’s health and vitality through nutrition. The foods you eat every day can be utilized to enhance your health and treat or prevent illness and disease. This is a shift from a pharmaceutical-dependent approach to fighting or preventing disease to nutrition-based prevention and treatment. Consumption of fruits, vegetables, and nuts especially in their raw form is central to achieving this goal. Smoothies, juices, and salads offer the most versatile way of ingesting fruits, vegetables and nuts in their raw form. It is the dream and passion of Smoothie Basics*** to work with you to access these foods conveniently and affordable. In launching Smoothie basics our goal is to change lives through good health foods. We change lives through encouraging and equipping people with the means to access and enjoy good health foods and through our corporate social responsibility initiatives.